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A real time blog on Instagram strategy for online retail. This blog will be updated in real time with the successes of failures of our instagram strategy. We do not claim to be experts, but we are implementing what we think is right. Follow us in real time as we find out if we have the right strategy, discover the failures we are about to make and what we do in real time to fix them.

Telecoms companies predicted the technology future 25 years ago. In that time, most telcos have either gone bust, been acquired or pilled up mountains of debt. Meanwhile the Googles, Facebooks & Amazons really cashed in on the connected world. Having been inside telecoms companies throughout that period, I've observed three inconvenient truths which lead telco's to miss the financial boat.

August 2021. Diary of a store launch...attempt number three!